Centric Lab ® was established in 2016 with a mission to use the exponential potential of neuroscience to make healthier habitats for human life.
In 2017 we began our partnership with University College London, through the acquisition of a prestigious Medical Research Council grant. The grant was in collaboration with Prof. Hugo Spiers, who is a lead in the neuroscience field of spatial cognition. The partnership with UCL provides us access to experiment facilities and world leading neuroscientists. We are working specifically with the Ecological Brain cohort. This is the first of its kind, its aim is to bring neuroscience out of the lab to both develop the field of neuroscience and to provide industry with better insights behind human cognition and health. Our work was firmly established and inaugurated thanks to a report commissioned by Future Cities Catapult, titles 'Neuroscience for Cities, which put forward techniques and guidelines to bring neuroscience into industry. We like working with forward thinking companies looking to create more human-centric, fit-for-purpose and resilient built environments that support human activity in an ever increasing complex world.
Centric Lab TEAM
in Strategic Partnership with
OUR STRATEGIC PARTNERSHIP WITH UCL TO BRINGS WORLD CLASS ACADEMICS, ETHICS, AND FACILITIES TO SUPPORT CLIENT BRIEFS. PROF. HUGO SPIERS ACTS AS SCIENTIFIC ADVISOR TO CENTRIC LAB, AND AS PROJECT LEAD FOR BESPOKE EXPERIMENTATION DESIGN.
Additional Research facilities
Our partnership with UCL gives us access to world-class testing facilities
An academically driven research team within the Institute of Behavioural Neuroscience at UCL. Specialises in spatial cognition research, with leading publications in high-impact scientific journals.
Allows for the study of the neural basis of spatial cognition.
Employs cognitive and behavioural neuroscience techniques.
Research methods include MRI, EEG, MEG, transcranial electrical stimulation, virtual reality, neuropsychological testing of patients, eye-tracking, mass online testing via bespoke apps, cognitive discourse analysis, rodent behavioural testing and single unit electrophysiological recording in rodents.
A unique and novel engineering research facility in North London, using highly flexible equipment such as a pneumatic testing platform, suspended lighting and sound systems to build full-scale infrastructure in a controlled setting.
Allows for the collection of quantifiable data on human movement and interactions.
Mimics real world environments in a controlled manner.
Enables the collection and analysis of data, allowing researchers to gain a better understanding of how the built environment impacts upon pedestrians ability to move around.
NEUROSCIENCE FOR CITIES
A first of its kind, this project produces a playbook called ‘Neuroscience for Cities’ a close collaboration between Future Cities Catapult, Centric Lab and University College London.
It brings forward a framework of how neuroscience research can be put into practice in cities. This has been presented as a set of new tools, methodologies and strategies for organisations big and small, to adopt neuroscience insights into their supply chain.
With an aim to reach out to a wide audience from businesses, to urban planners, to academicians and policy makers we hope this is found as a useful resource to explore the potential applications of this important area of research.
Developments in neuroscience are showing us new ways to understand how people experience the built environment, revealing new opportunities for innovation and improved experiences, leading in turn to greater productivity, wellbeing and attraction. Neuroscientists are also discovering important insights about outcomes for the less advantaged in our cities, providing compelling evidence in support of interventions to tackle the negative health impacts of city living, and ways to reduce barriers to access and opportunity.
We are now on the cusp of a revolution in how metrics from neuroscience inform urban innovation strategies and increase the quality of life of the cities inhabitants.
A multidisciplinary branch of biology concerned with the scientific study of the brain and nervous system, including its interaction with the other parts of the body.
A broad definition includes the study of human thought, emotions and behaviour since each of these functions arise from the brain and nervous system.
As neuroscience is the science of people, it's very important that strict ethics and restrictions are employed.
Our approach to bringing neuroscience from the lab to industry is to scrutinise the scientific studies based on the design experiment, tools, and methods. From there we use these studies to explain and understand human biological phenomena. That's where we draw the line.
We don't use it to make simplified behavioural predictions, to justify industry methods, or to over-extend research to fit with an industry objective.
Our job is to understand people in order to create products, assets and services that elevate quality of life and provide an enhanced user experience.
The Centric Lab is the trading name of Noble Research Ltd, registered in England & Wales under company number 11291385 at 71-75 Shelton Street, London WC2H 9JQ.
'Centric Lab' is registered under the trademark #UK00003315937.