CentricLab
 
 
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About Us

Neuroscience is the study of people.

It gives us a sophisticated lens into the biological mechanisms that underpin human perception, cognition and health.

 

 

Centric Lab ® was established in 2016 with a mission to use the exponential potential of neuroscience to make healthier habitats for human life.

In 2017 we began our partnership with University College London, through the acquisition of a prestigious Medical Research Council grant. The grant was in collaboration with Prof. Hugo Spiers, who is a lead in the neuroscience field of spatial cognition.

The partnership with UCL provides us access to experiment facilities and world leading neuroscientists. We are working specifically with the Ecological Brain cohort. This is the first of its kind, its aim is to bring neuroscience out of the lab to both develop the field of neuroscience and to provide industry with better insights behind human cognition and health.

Our work was firmly established and inaugurated thanks to a report commissioned by Future Cities Catapult, titles 'Neuroscience for Cities, which put forward techniques and guidelines to bring neuroscience into industry.

We like working with forward thinking companies looking to create more human-centric, fit-for-purpose and resilient built environments that support human activity in an ever increasing complex world.

 
 
 
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ABOUT NEUROSCIENCE

Neuroscience is a multidisciplinary branch of biology and is the scientific study of the brain and nervous system, including its interaction with the other parts of the body. A broad definition, as is used here, includes the study of human thought, emotions and behaviour since each of these functions arise from the brain and nervous system.

OUR APPROACH

As neuroscience is the science of people, it's very important that strict ethics and restrictions are employed.

Our approach to bringing neuroscience from the lab to industry is to scrutinize the scientific studies based on the design experiment, tools, and methods. From there we use these studies to explain and understand human biological phenomena. That's where we draw the line.

We don't use it to make simplified behavioural predictions, to justify industry methods, or to over-extend research to fit with an industry objective.

Our job is to understand people in order to create products, assets and services that elevate quality of life and provide an enhanced user experience.

 

Centric Lab TEAM

 
ARACELI CAMARGO    DIRECTOR OF LAB

ARACELI CAMARGO

DIRECTOR OF LAB

JOSHUA ARTUS    DIRECTOR OF CONSULTANCY

JOSHUA ARTUS

DIRECTOR OF CONSULTANCY

ELAHI HOSSAIN   NEUROSCIENCE RESEARCHER

ELAHI HOSSAIN

NEUROSCIENCE RESEARCHER

SARAH ALIKO   NEUROSCIENCE PHD INTERN

SARAH ALIKO

NEUROSCIENCE PHD INTERN

Prof. HUGO SPIERS    LEAD SCIENCE ADVISOR

Prof. HUGO SPIERS

LEAD SCIENCE ADVISOR

 
 

Advisory board

 
JULIETTE MORGAN    REAL ESTATE

JULIETTE MORGAN

REAL ESTATE

Prof. NICK TYLER OBE    CIVIL(ISED) ENGINEERING

Prof. NICK TYLER OBE

CIVIL(ISED) ENGINEERING

Prof. XAVIER GOLAY    NEUROSCIENCE

Prof. XAVIER GOLAY

NEUROSCIENCE

 
 

in Strategic Partnership with

 
UNIVERSITY COLLEGE LONDON

UNIVERSITY COLLEGE LONDON

 
 

OUR STRATEGIC PARTNERSHIP WITH UCL TO BRINGS WORLD CLASS ACADEMICS, ETHICS, AND FACILITIES TO SUPPORT CLIENT BRIEFS.  PROF. HUGO SPIERS ACTS AS SCIENTIFIC ADVISOR TO CENTRIC LAB, AND AS PROJECT LEAD FOR BESPOKE EXPERIMENTATION DESIGN.

 
 

Research facilities

Our partnership with UCL gives us access to world-class testing facilities

 
 

An academically driven research team within the Institute of Behavioural Neuroscience at UCL. Specialises in spatial cognition research, with leading publications in high-impact scientific journals. 

  • Allows for the study of the neural basis of spatial cognition.

  • Employs cognitive and behavioural neuroscience techniques.

  • Research methods include MRI, EEG, MEG, transcranial electrical stimulation, virtual reality, neuropsychological testing of patients, eye-tracking, mass online testing via bespoke apps, cognitive discourse analysis, rodent behavioural testing and single unit electrophysiological recording in rodents.

A unique and novel engineering research facility in North London, using highly flexible equipment such as a pneumatic testing platform, suspended lighting and sound systems to build full-scale infrastructure in a controlled setting.

  • Allows for the collection of quantifiable data on human movement and interactions.

  • Mimics real world environments in a controlled manner.

  • Enables the collection and analysis of data, allowing researchers to gain a better understanding of how the built environment impacts upon pedestrians ability to move around.

 
 
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NEUROSCIENCE FOR CITIES

A first of its kind, this project produces a playbook called ‘Neuroscience for Cities’ a close collaboration between Future Cities Catapult, Centric Lab and University College London.

It brings forward a framework of how neuroscience research can be put into practice in cities. This has been presented as a set of new tools, methodologies and strategies for organisations big and small, to adopt neuroscience insights into their supply chain.

With an aim to reach out to a wide audience from businesses, to urban planners, to academicians and policy makers we hope this is found as a useful resource to explore the potential applications of this important area of research.

Developments in neuroscience are showing us new ways to understand how people experience the built environment, revealing new opportunities for innovation and improved experiences, leading in turn to greater productivity, wellbeing and attraction. Neuroscientists are also discovering important insights about outcomes for the less advantaged in our cities, providing compelling evidence in support of interventions to tackle the negative health impacts of city living, and ways to reduce barriers to access and opportunity.

We are now on the cusp of a revolution in how metrics from neuroscience inform urban innovation strategies and increase the quality of life of the cities inhabitants.

 
 
 
 
 
a 126-page guide which positions itself as a way of bringing together the worlds of science and those creating and shaping buildings and cities.
— Mike Phillips, Bisnow Media LLC
A significant piece of work that could (and should) inform your thinking.
— Rob Stark, M J Mapp Ltd
As someone who’s spent years pouring over the literature on neuroscience and urban design, I can’t tell you how helpful of a resource the Neuroscience for Cities Playbook is. Accessible, comprehensive and practical.
— Robin Mazumder, Urbanist & Researcher
A very engaging read. Such an impressive collaboration surely makes for very exciting times for Planners, Designers and implementers across the sector it would seem
— Jenni Montgomery, Barton Willmore Planning