Neuroscience is the study of people.
It gives us a sophisticated lens into the biological mechanisms that underpin human perception, cognition and health.
Centric Lab ® was established in 2016 with a mission to use the exponential potential of neuroscience to make healthier habitats for human life.In 2017 we began our partnership with University College London, through the acquisition of a prestigious Medical Research Council grant. The grant was in collaboration with Prof. Hugo Spiers, who is a lead in the neuroscience field of spatial cognition. The partnership with UCL provides us access to experiment facilities and world leading neuroscientists. We are working specifically with the Ecological Brain cohort. This is the first of its kind, its aim is to bring neuroscience out of the lab to both develop the field of neuroscience and to provide industry with better insights behind human cognition and health. Our work was firmly established and inaugurated thanks to a report commissioned by Future Cities Catapult, titles 'Neuroscience for Cities, which put forward techniques and guidelines to bring neuroscience into industry. We like working with forward thinking companies looking to create more human-centric, fit-for-purpose and resilient built environments that support human activity in an ever increasing complex world.
Neuroscience is a multidisciplinary branch of biology and is the scientific study of the brain and nervous system, including its interaction with the other parts of the body. A broad definition, as is used here, includes the study of human thought, emotions and behaviour since each of these functions arise from the brain and nervous system.
As neuroscience is the science of people, it's very important that strict ethics and restrictions are employed.
Our approach to bringing neuroscience from the lab to industry is to scrutinize the scientific studies based on the design experiment, tools, and methods. From there we use these studies to explain and understand human biological phenomena. That's where we draw the line.
We don't use it to make simplified behavioural predictions, to justify industry methods, or to over-extend research to fit with an industry objective.
Our job is to understand people in order to create products, assets and services that elevate quality of life and provide an enhanced user experience.