With our scientists specialising in spatial cognition, memory, attention, and the visual system we have ideal expertise for understanding how people experience space. 

Clients within this sector are looking to develop tools that inform general decision making, rather than a specific products problem.

Our role as Centric Lab is to help distill a complex field of study into a structured format for industry practitioners to adopt its learnings and principles. Centric Lab ensure this through its academic, research and data partnership with University College London (UCL) and under the guidance of Scientific Director, Prof. Hugo Spiers.



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The Future Cities Catapult are on a mission is to help UK firms develop innovative products and services to meet the changing needs of cities, and to sell them to the world. In doing so, we will support the emerging Advanced Urban Services sector in becoming an enabler of national productivity and a central plank of the UK economy.

Future Cities Catapult commissioned Centric Lab alongside partners at University College London to develop a world-first playbook in how neuroscience can be a tool in achieving City Objectives.

A first of its kind, the ‘Neuroscience for Cities Playbook’ is a close collaboration between Future Cities Catapult, Centric Lab and University College London. It brings forward a framework of how neuroscience research can be put into practice in cities. This has been presented as a set of new tools, methodologies and strategies for organisations big and small, to adopt neuroscience insights into their supply chain.

With an aim to reach out to a wide audience from businesses to urban planners and academicians and policymakers, We are sure you will find the playbook a useful resource to explore the potential applications of this important area of research.

This playbook helps cities in three stages. The first is identifying the core environmental stressors, which have the widest mental and physical effects on city citizen, even a small reduction will make a fundamental difference in quality of life. The second is understanding the unintended human consequences of urban trends such as urban sprawl or automation. The final is highlighting the different opportunities for enhancing the user experience of cities through neuroscience-informed technology and urban planning.

The idea of using neuroscience to help design cities only arose in last ten years, and the technology to make it possible in the last three years. We are now on the cusp of a revolution in how metrics from neuroscience inform urban innovation strategies and increase the quality of life of the cities inhabitants. Developments in neuroscience are showing us new ways to understand how people experience the built environment, revealing new opportunities for innovation and improved experiences, leading in turn to greater productivity, wellbeing and attraction. Neuroscientists are also discovering important insights about outcomes for the less advantaged in our cities, providing compelling evidence in support of interventions to tackle the negative health impacts of city living, and ways to reduce barriers to access and opportunity.

Success will be a reduction in mental and physical health outbreaks; less cases of depression, dementia, anxiety disorders, etc. It can be seen in economic terms; a healthy population is a productive population.

Download the Neuroscience for Cities Playbook by clicking here




The Moody Month App is on a mission to empower every woman to harness their moods through understanding their hormonal and emotional selves. The Moody Month App will allow women to track monthly moods and cycle, along with plugging straight into calendars and giving women mood forecasts over a month. 

Moody is an ethical technology and will never sell data. They are building technology that helps women understand themselves better. Our work was focused around supporting research into the female hormone system that supported the app development team.