we use neuroscience and urban data to help organisations create healthier and sustainable built environments.
These are people who work as CEO, C-suite, managers, project managers, freelancers, or creative directors. Their main job is to capture information for the purposes of mass dissemination. Despite a wide range of demographics, they all have very similar tasks in common, this will create some variation in how they use the campus.
They also help steer people, goals, and tasks within the company. They are usually having to devote focus to various different levels of goals, from attending meetings to creating a vision for a project or company. Finally their workday entails work based travel which in a day can take up to 8% of their time. This means that they will be working on high levels of cognitive fatigue and stress aiming to balance the complexities of their tasks and fatiguing factors such as urban travel. Thus it is important to provide spaces to restore.
This “Type” includes data analysts, developers, tech support, accountants, and lawyers.
They are analysing vast amounts of data as well as supporting significant parts of a company.
They are also highly desk-bound and will be them most affected by distraction or overstimulation. A lot of these people will be new recruits to the industry as they will be hired to help make the respective industry more technologically advanced. Therefore they might feel like outsiders from the start.
This “Type” includes the younger generations who will be in charge of applying the new technologies into work flows, strategies, and products. This is not a literal engineer but one that engineers ideas, concepts, etc.
They will be in charge of collaborating and bridging between generations and eras. Bringing the company up to the 4th Industrial revolution whilst still needing to understand older types of work and strategies. They will spend most of their time in meetings with then contrasted time working alone to put the different puzzle pieces together.