ABOUT CENTRIC LAB®
Where there is uncertainty, complexity or risk in planning people and places we use science to bring clarity. We deliver plans of action for enhanced long term user experience.
We use neuroscience informed systems to analyse and observe the future lived experience of people in built environments. This allows us to look forward to if, how, and why there are risks in plans but also opportunities to create.
The end results are smarter, more intuitive and more human centric technologies, services and built environments.
OUR WORK SPLITS INTO TWO CATEGORIES
Specific Built Environment Analysis
When a specific project/asset is being developed we come in at pre-planning, pre-development or pre-occupancy stage to perform a User Experience risk assessment.
These are performed on large complex projects such as city centre mixed use/commercial schemes, or environments that include diverse populations such as residential districts or regeneration projects with public realm.
The outputs come in the forms of documents that inform team leaders on how subtle changes to existing plans in amenity curation, service provision, materiality, architecture and design can be orchestrated to provide a more biologically in tune enhanced user experience.
We deliver a bespoke ‘wiki’ that enables a company to make internal strategic decisions based on bespoke research.
Clients within this sector are looking to develop tools that inform general decision making, rather than a specific products problem.
Our role as Centric Lab is to help distill a complex field of study into a structured format for industry practitioners to adopt its learnings and principles. Centric Lab ensure this through its academic, research and data partnership with University College London (UCL) and under the guidance of Scientific Director, Prof. Hugo Spiers.
RECENT CASE STUDIES
TH REAL ESTATE
PROJECT: 70 ST MARY AXE
PRODUCT: PRE-OCCUPANCY RISK ASSESSMENT
UNIVERSITY COLLEGE LONDON
PROJECT: UCL EAST
PRODUCT: PRE-PLANNING RISK ASSESSMENT
WE ARE MOODY
PROJECT: MOODY HORMONE APP
PRODUCT: PRE-LAUNCH R&D
PROJECT: INTERNATIONAL QUARTER STRATFORD
PRODUCT: PRE-DEVELOPMENT RISK ASSESSMENT
AXA-IM REAL ASSETS
PROJECT: 22 BISHOPSGATE
PRODUCT: THOUGHT LEADERSHIP
PRODUCT: INSIGHT REPORT & WORKSHOPS
NEUROSCIENCE FOR CITIES
A first of its kind, this project produces a playbook called ‘Neuroscience for Cities’ a close collaboration between Future Cities Catapult, Centric Lab and University College London.
It brings forward a framework of how neuroscience research can be put into practice in cities. This has been presented as a set of new tools, methodologies and strategies for organisations big and small, to adopt neuroscience insights into their supply chain.
With an aim to reach out to a wide audience from businesses, to urban planners, to academicians and policy makers we hope this is found as a useful resource to explore the potential applications of this important area of research.
Developments in neuroscience are showing us new ways to understand how people experience the built environment, revealing new opportunities for innovation and improved experiences, leading in turn to greater productivity, wellbeing and attraction. Neuroscientists are also discovering important insights about outcomes for the less advantaged in our cities, providing compelling evidence in support of interventions to tackle the negative health impacts of city living, and ways to reduce barriers to access and opportunity.
We are now on the cusp of a revolution in how metrics from neuroscience inform urban innovation strategies and increase the quality of life of the cities inhabitants.