Evaluating Urban Environments from a biological and human scale to enhance health, wellbeing and experience.

Scientific analysis of urban systems.

Our scenario modelling and biologically analysis of urban systems brings integral data to decision making. evaluate


Climate change, automation and urbanisation are bringing unknown complexities to creating successful long term strategies. We allow you to incorporate scientific analysis of health, wellbeing and user experience to build robust and de-risked strategies.

Cities are creating stressors such as toxic air pollution and heat stress. These are creating a series of biological and cognitive effects. This is resulting in different demographics from neurodiverse children to pregnant mothers being made vulnerable and at risk as a result. It equally is impacting all people from daily office workers, to students and older citizens.

Our job is to help evaluate these in specific locations and systems and focus on techniques to mitigate and opportunities to elevate experience.



How We Work

  1. Through scenario modelling and cognitive user journeys we map out user experience frameworks for various demographics.

  2. Our neuroscience informed geospatial tool diagnoses and scores an urban environment on its weight of stressors on people. It identifies what is being biologically experienced but not often expressed by people in day-to-day life.

  3. The outputs are frameworks that informs expectations of space, the stressors that impede the result, and points of intervention/mitigation.


Case Studies


International Quarter Stratford, London

A review of the East London workplace campus benchmarked against a series of competitors to perform a SWOT analysis for the ‘future of work’. Results of the review now inform leasing, marketing and public realm teams.


Market Terminal regeneration, Washington D.C.

The client wanted to produce a best in class development targeting health and wellbeing for their buyers. An analysis of a new residential scheme against comparable areas in the City aimed at older populations and young families. The insights were needed to identify asset and design decisions that would elevate the specific health of target demographics.


70 St. Mary Axe, London

The client wanted to improve their overall user experience strategy. We performed a review of the buildings occupiers industry changed, the urban environment and building facilities. Key outputs were to advice on how the ‘third spaces’ in the 300,000 sq ft development should focus on maintaining the mental health of older workers in traditional industries.

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What makes us unique.

Centric has built a stress risk score based on the 4 most prevalent and biologically significant environmental stressors to create a geospatial biological stress diagnostic tool. It’s called the Stress Risk Score (SRS)

It gives an indication to the underlying environmental stressors that have the most impact on the human biological system, specifically the stress response.

It acts a baseline foundation for investigation with further data. This could be transport data, health data, and real estate data.

At its current stage, the SRS is good for presenting a quantified starting point for conversations on the quality of an environment for the long term use of people. The SRS is a great indicator and visualisation of the relative level of stressors of parts of a city. It is a template to profile an area and begin looking at further lived experience conditions.

We are open to partnerships with other research organisations who want to improve the health of people in cities.


Heat map of Zone 3-4 of London.

This heat map shows a 20x20m resolution scoring of the underlying stressors in the environment. As you can see stressors from major roads found in suburban areas seep into residential areas and impact citizens wellbeing.

For placemakers, developers, business owners and local authorities, questions this tool helps answer are:

  • Which demographics are landlocked in stress inducing environments.

  • What services and amenities can make a huge long last impact on people’s health.

  • What is it like to walk to my specific location and what can I do to make it better?