Our point of difference

We use secondary neuroscience data to create create a "dossier" for the client, which includes a biological mechanisms, neurobiological perspective of intended demographic, and graphics translations of our findings.

We use experts from fields of anthropology and humanism to understand the societal and cultural aspects that underpin intended demographic. This is to better understand how the product or technology will be perceived, used, and experienced.

 
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PLAN AGAINST HUMAN IMPACT OF CLIMATE CHANGE

Understand how a service or piece of infrastructure will change from a human perspective in the face of climate change.

 
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CREATE NEURODIVERSE & INCLUSIVE SYSTEMS

Develop insights and methods to ensure that services do not make users vulnerable.

We’re best suited to and keen to work on projects and technologies focused on the advancement of human quality of life; such as the design of train carriages and station platforms that accommodate for those with attentional and mobility differences.

 
 

 
 

Previous clients have included

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CASE STUDY: FORD

Opportunity

Ford has entered the smart city conversation wanting to become a key player in the industry. Their European team was gathered for a brainstorming and information gathering session to explore new ways that Ford could be of influence in city infrastructure.


Process

When thinking about city infrastructure we don't often look at it in terms of its social, cultural, and biological consequences. However, through our research we are understanding that city infrastructure is more than supporting commercial activity, it has tangible human consequences.

The first part of the process was to understand how transport infrastructure impacts the human experience in cities, such as health, inequality, and safety. Secondly, we looked at the intersection between smart city technology and transportation. Finally, we put forward insights specifically for Ford to use when future proofing their smart city and transport products.

Outcome

1. A 30 min lecture on the findings and insights

2. A 5 min video on the future of smart city infrastructure to distribute across their communication channels.


Team

Araceli Camargo

 

READ ABOUT OUR WORK FOR

 

REAL ESTATE & DEVELOPMENT

TECHNOLOGY COMPANIES

SOCIAL ENTERPRISES & CHARITIES

WORKSHOPS