The Centric Lab were honoured to recently take part in an invitation only think-tank session for mayors and urban leaders at the Mipim conference in Cannes. On Thursday morning, Josh Artus presented a keynote alongside esteemed peers from UN-Habitat and McKinsey & Co. It had a subsequent feature on the official magazine handed out throughout the 4 day conference attended by roughly 25,000 professionals from the industry.

 “Cities need to move beyond simple development for development’s sake and take more account of the emotional needs of their inhabitants. That was the conclusion of the Mayors and Political Leades think-tank session on people centric cities yesterday.   josh Artus, director of The Centric Lab, told city leaders that neuroscience principles can be used to better create places people can flourish in, rather than exist. “It’s about understanding how to make cities more like our website and smartphones are to use, and make them more intuitive,” he said.  “We are at the point where we are asking more and more of people mentally and yet we don’t understand the, using abstract terms such as happiness and wellbeing but what is it?” Artus said. Instead he said that such terms need to be better understood, defined and support and then translated into real estate.  Marvin Rees, mayor of Bristol, said he hoped such moves could help development move to a more considered place. “We need to move beyond smash-and-grab development and look for partners to do good developments which create places rather than bad developments - the legacy and cost of which stay for decades,” he said.

“Cities need to move beyond simple development for development’s sake and take more account of the emotional needs of their inhabitants. That was the conclusion of the Mayors and Political Leades think-tank session on people centric cities yesterday. 

josh Artus, director of The Centric Lab, told city leaders that neuroscience principles can be used to better create places people can flourish in, rather than exist. “It’s about understanding how to make cities more like our website and smartphones are to use, and make them more intuitive,” he said.

“We are at the point where we are asking more and more of people mentally and yet we don’t understand the, using abstract terms such as happiness and wellbeing but what is it?” Artus said. Instead he said that such terms need to be better understood, defined and support and then translated into real estate.

Marvin Rees, mayor of Bristol, said he hoped such moves could help development move to a more considered place. “We need to move beyond smash-and-grab development and look for partners to do good developments which create places rather than bad developments - the legacy and cost of which stay for decades,” he said.

 
 It even made the front cover!

It even made the front cover!

 and Josh was featured in promotional tweets by Mipim alongside keynote, Dr. Auma Obama, half sister of 44th President of the USA Barack Obama. 

and Josh was featured in promotional tweets by Mipim alongside keynote, Dr. Auma Obama, half sister of 44th President of the USA Barack Obama.