Neuroscience is a very big science, as it is the subject matter of human habitats.

Therefore we have identified three areas of research to focus on, which will have the greatest impact to both industry and society. 

built environment.jpg

User Experience of Built Environments

The economy has become human-centric.

This means we need to think about the user experience and purpose of assets. products and services. An essential element of this conversation is sustainability. At every part of the supply chain, from production, delivery, to long term use brands must consider the sustainability of their product.

Neuroscience provides us with a lens to better understand the human experience so we can make more informed decisions about usability, design, purpose, and engagement of a specific asset.

A more human centric project stays fit-for-purpose for longer, more sustainable and more future-proofed.

Will your project be of use to your demographic in 20-50 years time?

Does it enhance quality of life?

What specific human problem will you help solve?

climate change 2.jpg

Climate Change & Inequality

Climate change will change our cities as they become vulnerable to flooding, extreme weather conditions, and higher levels of pollution. In turn this will have an effect on how we live our daily lives ( how much time we spend outside, how we get from A to B, how we socialise in public spaces, where we live, etc). It will also have an effect on our mental and physical health.

We are seeing this already in cities like Dubai, which experiences even hotter summers than usual. Their people are staying inside for longer, which is having an impact on their daily physical activity. This can put them at risk for diabetes, depression or obesity.

Our research also indicates that we are putting already vulnerable demographics at risk of further socioeconomic inequality. For example, a poor single parent facing colder and longer winters in London can put further financial and physical stress.

In contrast cities are the biggest contributors to climate change with its CO2 emissions and destruction of natural habitats. We cannot think about health, economics, or the future of our habitats without understanding the day to day human impact of a changing climate. Therefore, we need to start looking at holistic solutions to help cities grow more sustainably.

What are the daily human consequences of a changing climate in cities?

How will we protect the most vulnerable demographics from the worst effects of climate change?

How will we prepare cities to respond quicker and more humanely to climate change displacement? 


Societal Wellbeing

Wellbeing is difficult to measure as it lacks in most cases it lack definition. At centric we have defined wellbeing in terms of mental and physical equilibrium (homeostasis).

Our working definition compiled from other sources is as follows; wellbeing is a constantly adaptive process by which we aim to reach physical and mental homeostasis or equilibrium. Homeostasis is maintained by using mental, social and physical resources to react to mental, social, and physical challenges presented to us by our environment. For example, if we get a cold (physical) we will use our immune system (physical) and psychological resilience (mental) to help combat the cold and bring you back to physical homeostasis. When individuals have more challenges than resources, they will experience a dip in their homeostasis, leading to more long term complications such as loneliness, depression, etc.

How does sustained stress affect the overall and longterm mental and physical health of people?

How do habitats (cities, buildings, homes) affect wellbeing?

How does wellbeing affect worker productivity?