How our service helps
We help you make better decisions by adding a layer of human data to complex projects to reduce margins of error and improve offering.
Using our computational tool called NOBLE we take built environment data and compare it against human data (biological and non-biological) to understand what built and environmental factors pose the most risk to wellbeing and user experience.
The second part to the computations provide sets of rules (if-this-then-that) to help increase user experience and by consequence the perceived value of the building.
Mitigate environmental stressors & improve wellbeing
Ensure that your scheme is providing the best experience possible by directly responding to the stress points users face in the local area.
Optimise development process
Provide your development team with practical methods for enhancing user experience across CAT A and B fit out design where appropriate
Identify amenities and offerings to support User Experience
Avoid costly future retrofit costs by ensuring amenity and tenant offerings match the cognitive needs of target users from day one onwards.
Future-proof portfolio strategy
Develop a corporate investment and management strategy by reviewing future impact of climate change, automation and urbanisation on user base and asset portfolio.
These stages can be deployed individually or together. We’ve broken our service down into modular phases to suit a clients requirements.
you’d hire a structural engineer to ensure your asset stayed up, why wouldn’t you hire a technology powered neuroscience company to ensure your asset stood the test of time from a human perspective?
We’re here to help you add a layer of human data to make more effective decisions
More information on this service
METHOD OF ACTION
We assess the human quality in experience of an area. This has been developed using urban and neuroscience secondary data. This assessment looks at walkability, wellbeing, and likability of an area. Factoring in ‘top-down’ factors for users such as macro health trends, and other lifestyle information, we rate internally rate the scheme on effectiveness and benchmark it against competitors to identify opportunities for improvement.
Mitigations and recommendations at every touch point for a user are provided focused on enhancing in-situ and long term sustainable user experience.
TYPE OF PROJECTS WE’RE BEST SUITED TO
Large projects typically over 200,000 sq ft for single buildings or complex projects likely to include varying demographics and non-normative persons such as neurodiverse. Suitable projects include:
+ Large urban developments.
+ Regeneration projects.
+ Health & Education facilities for people with specific neurological differences.
Previous Clients have included
CASE STUDY: TH REAL ESTATE
DELIVERABLE: Stages 1+2+3 // Sense of Place assessment and mitigation schedule
The client was developing their UX strategy and redefining their value proposition, and had therefore requested an additional lens on several decisions in relation to a third space at their iconic development 70 St. Mary Axe, London, UK.
Based on the client’s requests, it was determined that Centric Lab’s role was to highlight how these decisions would ensure the space was ‘future-proofed’ by creating a sense of place for all spectrum of generations.
This would be accomplished by optimising the interaction between human to building through heuristics that accounted for the wider macro trends in work. On this project, Centric Lab collaborated with Dr. Kerstin Sailer (Reader in Social and Spatial Networks, UCL) on certain aspects of the tool used.
Centric Lab made use of a bespoke area and human assessment tool that incorporates past neuroscientific research, Space-Syntax methodology, observational data and humanities /economic research. The research and data produced was analysed and translated, resulting in a dossier for the client that included tailored human-centric recommendations for internal decision-making.