The Science Library is an exclusive area for Centric Lab clients.

In this section we break down key established and new theories from the field of neuroscience that underpin our work.

This resource is to further knowledge for the curious.

*Please note that information here is not consultancy and does not apply to specific projects unless otherwise stated.


Perception is highly influenced by “top down factors”. These can range from micro factors such as an immediate goal (‘I need to find my keys’) to more macro factors such as societal trends. Here point out the factors that will have the most influence on city dwellers in the next 20-50 years.