we improve the user experience of a built environment.

 
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The following are routes for organisations looking to improve their product, service, or space through scientific insight.

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Thought Leadership & INSIGHT REPORTS

Our Thought Leadership plans enable organisations to pivot towards a scientifically backed ethos. We build and aid the implementation of a bespoke strategy for long-term positioning as thought leaders within your sector. This work redefines the perception of your organisation both from within and externally to specific markets.

This service delivers deep insights into perception, that is how users perceive the effectiveness and value of your product, service, or environment.

We produce a body of exclusive IP that enhances your organisation’s position as innovators and thought leaders by “owning the conversation” of a given topic in industry. This foundation serves as a springboard into service/product enhancements through targeted R&D.

KEY TAKEAWAYS

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A handbook of exclusive translated research guiding an effective approach to enhancing the user experience of your product, service, environment.

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Thought Leadership content for dissemination through relevant channels such as social media, industry comms and macro marketing strategies.

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User EXPERIENCE RISK ASSESSMENTS

We produce a risk assessment in early stage project development from a human perspective. It is there to inform the brief development and the programming stages of built environments by highlighting the "unintended human consequences" of built environment elements on human physiology and biology. 

It studies the relationship between people and their tasks against the environment and spaces provided.

The research we carry out and its translation gives clients a tool to understand the macro and micro forces affecting the perceived value of their offering.

Our unique analytical framework is used to aid the orchestration of key elements that create a coherent, effective and enjoyable experience for the end user. 

KEY TAKEAWAYS

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Bespoke IP that influences and informs the decision-making process of a product or built environment

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Translated research for the integration of up-to-date findings into routine practice including a mitigation schedule for optimising reducing risks that impede intended human and spatial outputs

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experimentation & PRODUCT ELEVATION

We carry out experimentation that focus on enhancing the experience of products and spaces using an A/B/A testing model. This approach is best suited for project-specific R&D where marginal gains return high rewards.

Experimentation allows us to optimise people-centred outputs such as productivity, wellbeing, or other more specific goals.

This approach elevates the experience of products and spaces by generating valuable insights that feed into either the pre-building or pre-manufacturing process.

Alternatively, if a product or space already exists, we carry out experimentation to guide incremental changes for optimisation.

KEY TAKEAWAYS

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A master agreement with University College London allows all experimentation is carried out with our carefully curated cohort of academic partners.

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Any study is designed and executed to a level appropriate for publishing in a major scientific journal, associating your organisation with academic-level research.

 

CASE STUDIES

 
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LEND LEASE

PRODUCT: USER-SPACE RISK ASSESSMENT

Client Type: Real Estate Development

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AXA-IM REAL ASSETS

PRODUCT: THOUGHT LEADERSHIP

Client Type: Real Estate Development

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ULTRAFABRICS

PRODUCT: THOUGHT LEADERSHIP

Client Type: Product Development

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FUTURE CITIES CATAPULT

PRODUCT: PLAYBOOK

Client Type: Government

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STANTON WILLIAMS

PRODUCT: USER-SPACE RISK ASSESSMENT

Client Type: Architect

SEEN DISPLAYS

PRODUCT: INSIGHT REPORT

Client Type: Branding & Design

 

To enquire more about these projects please contact Josh Artus on 020 7377 9279 / josh@thecentriclab.com