Our point of difference
We use secondary neuroscience data to create create a "dossier" for the client, which includes a biological mechanisms, neurobiological perspective of intended demographic, and graphics translations of our findings.
We use experts from fields of anthropology and humanism to understand the societal and cultural aspects that underpin intended demographics. This is to better understand how the product or technology will be perceived, used, and experienced.
Collect key data points
Through understanding how users interact and perceive built environments, we can inform where greatest stress points exist that a technology can mitigate and reduce.
Increase adoption rates
Identifying previously unseen stress points of a service can enable a company to develop USP’s of its service to stand out in busy marketplaces.
DEVELOP UNIQUE IP
By understanding your user base better you can develop unique IP in your product to support fund raising and resiliency against competitors.
CREATE INCLUSIVE TECH
Ensure that your technology is inclusive of all spectrums of experience such as the neurodiverse and those with physical differences.
We’re best suited to and keen to work on projects and technologies focused on the advancement of human quality of life. This can be in the fields of health, navigation or wayfinding for example.
CASE STUDY: MOODY MONTH APP
DELIVERABLE: Scientific Dossier
Moody Month is the first women’s health app that aims to look at the entire ecosystem of a woman in the 21st century.
The app helps women track their menstrual cycles through information entered by the user, with its outputs being insights, recommendations and identified patterns related to the women’s menstrual cycle and physical environment. Information from the app is then used exclusively by academics to stimulate research on women’s health.
Interaction with the client occurred over a 6 month period, this included project confirmation, running time and handover. Initial communications confirmed the client’s macro requirement of general scientific guidance for both front and back-end development of the app. Specifically, this entailed guiding them on what questions they should be asking their users, what insights and recommendations the app should display and development of industry and academic-compliant ethics.
The clients need for general scientific guidance led us to carry out an initial research phase to identify the relevant areas in science and humanities; this in turn formulated our macro thesis for the project: What does it mean to be a women in the 21st century? This thesis orientated our secondary research phase, resulting in a set of graphically designed ‘scientific maps’ which informed the client on the menstrual cycle from a neuroscientific perspective. The maps afforded the client a deeper understanding of the functioning of the menstrual cycle in relation to both internal and external environmental factors. A standardised and scientifically approved user-interface format was also designed for front-end use. In addition to this, ethics were co-written and approved in accordance to UCL and GDPR guidelines.
// Scientific maps to educate the entire team of the biological ecosystem of women.
// A lexicon of neurobiological definitions, detailed explanations of endocrine system, and breakdown of most vulnerable demographics. This provided the entire Moody team from communications to technology to have a full grasp of the science behind the app.
// We provided daily recommendations based on a literature review of menstrual cycle, endocrine system, and cognition studies. These recommendations were front-end daily engagement pieces for women using the app.
For this project, Centric Lab collaborated with academic researchers from UCL; notably Prof. Hugo Spiers (Academic Science Lead and Ethics Consultant), Dr. Mirco Musolesi (Data Science Specialist) and Victor Kovalets (Ethics & GDPR).